Impact Of Social Media On Consumer Purchase Decision Questionnaire However, the overall model explained 50 percent Impulse Buying Intention (IBI) and 33 percent Impulse Buying Behavior Identifying various buying behaviors and the key influencers of purchasing decisions are essential for assessing the impact of social media on consumer behavior, Similarly, security on social media has a positive impact on consumer buying behaviour, It also covered questions that collected the Feb 24, 2025 · Moreover, it examines the psychological and social implications of social media engagement, including FOMO (fear of missing out) and the desire for social validation, which impact buying decisions, E commerce influences the consumer in their purchase decision, Jul 10, 2018 · The study aims to determine the elements that impact customers' dependence on social media for product recommendations, reviews, and purchase decisions by analyzing primary data obtained through a Nov 3, 2023 · The obtained results suggest that both credibility of social media influencers and brand equity have a positive impact on consumers’ purchase intentions and they are positively interrelated, Data were collected from 431 young online shoppers for this research, Enterprises can conduct social media marketing according to the above conclusions, which has certain significance for improving users’ purchase intention, Oct 25, 2024 · Then, based on the theoretical framework of the study, descriptive statistical analysis, correlation analysis, and linear regression analysis were used to analyze the social media marketing and consumer purchase behavior, exploring the degree and mechanism of the impact of social media marketing on consumer purchase behavior, Oct 9, 2022 · While social media activities positively influence brand attitude, there is no relationship between brand attitude and purchase decision as found in the study, Jun 18, 2024 · Social media marketing has become a crucial component of contemporary business strategies, significantly influencing brand visibility, customer engagement, and sales growth, Employing a quantitative approach, our study aims to delve into the impact of various The questionnaire was composed of 19 questions with three (3) indicators of social media marketing, namely customer’s experience, quality content, and regularity of visits, and five (5) indicators of customers purchasing behavior, namely purchase decision, online purchasing impression, customers attitude, shopping experience and costumer’s Secondly, explore the role of social influences, including peer recommendations or social media trends, Individuals can share their knowledge, opinions, and experiences with one other due to the online social networks provided features and may have an impact on people’s behaviour in terms of communication and purchasing, The total number of respondents for this study were 150 (60% females; 40% males), ABSTRACT The growth of online social networks around the world has created a new place of interaction and communication among people, Jan 1, 2019 · Considering that day-by-day consumers have become part of not only the buying process, but also the design and distribution, it has become a challenge to develop products/services that meet differentiated consumer demands, In the decision-making cycle of consumers, social media plays a very important role, Social media modifies the communication methods between sellers and buyers, Nov 4, 2025 · Gain valuable customer insights to power your marketing decisions when you ask these consumer behavior survey questions, Unlike Web 1, The quantitative survey investigates the factors that influence user behavior Jul 1, 2018 · The goal of this paper is to research empirically the role of social media in consumers' decision-making process for complex purchases-those characterised by significant brand differences, high Abstract The main purpose of the current research was to find out the impact of social media marketing on the purchase intention of the customers, In addition, the results demonstrated that perception partially mediates the relationship between social media and users’ complex buying behaviour, By tapping into these behavioral insights, businesses can create more effective marketing strategies and enhance customer Jul 12, 2023 · The results of the study indicated that social media has a positive and significant effect on users’ complex buying behaviour as well as users’ perception, Specially youth are more Social media marketing plays a crucial role in today’s digital era and significantly impacts consumers’ purchasing intention, The model uses the information search, alternative evaluation, and purchase decision stages from the classical EBM Jan 1, 2021 · The theoretical framework rests on the literature of the consumer decision-making process, social media, and previous studies relating to social media marketing, Explanatory research with a quantitative approach was used in this study, The purpose of this study is to examine how social media marketing affects consumers' plans to make online purchases using the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB), Mar 22, 2024 · By analysing consumer responses and purchase patterns, this study aims to provide insights into the impact of influencer marketing on modern consumer behaviour, The relationship between social media and consumer decision-making as presented by Mayfield (2011) argues that social media affects advertisement attitudes Jan 26, 2022 · In this research paper, authors investigated the social media (e-discussion, websites, online chat, email etc) parameters that have effect over the customers buying decisions, Jun 22, 2025 · The consumer buying decision process is very complex and all organizations, irrespective of their size, try to understand this as their survival depends upon buying behavior of the customer, is on if consumers think social media is an effective way to shape them as a consumer when it comes to making a purchase decision The flow of information in the age of social media is bidirectional and interactive, hence creating wealth of information, Usage of Social Networks has redefined lifestyle and culture, and firms are finding it difficult to understand their customers, Firstly, it introduces the definition, classification and main functions of social media, and The purpose of this thesis is to investigate how big of an impact, social media influencers have on Savonia University of Applied Sciences students’ purchasing decisions, 7%, Companies leverage platforms like Facebook and Twitter for marketing and direct consumer engagement, This study aims to explore the impact of social media advertising on consumers' purchasing decisions, This study uses the consumer buying decision method as a s The theoretical framework rests on the literature of the consumer decision-making process, social media, and previous studies relating to social media marketing, Jul 28, 2023 · The literature review provides a comprehensive account of the body of research on influencer marketing and its impacts on consumer behaviour and purchasing decisions, Mar 29, 2025 · This study explores the trends and impacts of various forms of social media content—ranging from peer reviews to influencer marketing—on consumer decision-making processes across different Aug 30, 2021 · Along with the study, it measures the overall impact of social media advertising on the consumer decision making process in line with fast fashion industry, This research highlights the importance of the credibility of influencers, emotional connections with audiences, and the dynamics of the media in shaping consumer behavior, Apr 15, 2025 · The results of this study indicate that social media marketing has a positive and significant effect on purchase intention, social media marketing has a positive and significant effect on brand Jul 31, 2024 · This paper explores the impact of social media influencers on consumer behaviour, focusing on the mechanisms through which influencers affect brand perception, purchase intent, and loyalty, An E-Questionnaire was used to undertake this study as this method allows us to measure as well as observe the opinions portrayed by our respondents, so as to help us get an overall view as to how each aspect of social media impacts consumer buying behavior, The objective of this research was to investigate the relationship between brand awareness and Nov 1, 2022 · The main aim of this paper was to investigate the effect of four features of social media marketing on the purchase decision of consumers in the fast-… social media has an impact on consumer purchasing behavior, The data collected during this research indicate that different ways of social media marketing can affect on consumers purchase decision making and even create new needs for consumers by offerin Jul 7, 2023 · The primary goal of this study is to identify the component that results in consumer purchase decisions on social media, as well as to analyse the impact of respondents’ demographic variables on purchasing decisions via social media, Social media significantly influences consumer buying decisions in a dynamic and complex manner, The interactive nature of social networks has (2020) conducted a research study that found influencer-consumer “closeness” impacts the attitude and purchase decisions of the viewer, The research was conducted through an online questionnaire to understand how social media Jul 12, 2018 · Abstract Social media is forming an increasingly central part of how companies communicate their marketing strategies to their customers, Thanks to their individual skills, specific knowledge or their personality, opinion leaders have a direct or indirect influence on the attitudes and decisions of consumers, In this context, this research analysed the efficacy of social media marketing strategies such as influencer marketing, user generated content and brand communication & interaction, on the customer’s attitude and spending behaviour, The study used a survey research methodology to gather data for the study by giving participants questionnaires to complete, The study surveyed 220 respondents, primarily using Facebook as a platform for data collection, , 2019), The results found that social media The objectives are to examine consumer perceptions of online shopping and motivations for using social media platforms, International Journal of Business & Management Studies, 79-134, The content of beauty product advertising messages on TikTok social media that are relevant to consumer needs can influence the purchase decision action because the advertising message is effective in shaping consumer positive attitudes towards the product, Abstract: In the evolving digital era, social media influencers (SMIs) have become influential figures in shaping consumer behavior and purchasing decisions, The newest marketing trend is social media marketing, and business owners want to learn how it can create interest in their business, KEYWORDS Social Media, Consumer, Consumer Behaviour, Marketing, Consumer Decision Process, Purchase, Online sites, This study explores how influencers on platforms such as Instagram, YouTube, and Snapchat impact the buying behavior of young Indian consumers, particularly Millennials and Gen Z, 5%, Social media advertising has a significant positive effect on brand May 11, 2022 · However, social media usage does not necessarily generate users’ intention to purchase on social commerce websites, Utilizing structural equation modeling (SEM) with SPSS and AMOS, your study empirically examines the mediating role of trust in the relationship between SMM practices and This document appears to be a research project report on the topic of social media and its impact on consumer buying behavior, 0 has significantly Nov 2, 2024 · The impact of social media advertising on consumer buying behavior, highlighting its significant role in the digital transformation of marketing due to mass internet adoption (Gaurav and Ray [14]), Quantitative research dominates the literature, accounting for 95% of the included studies, It can be concluded that there is an impact of Social media on Consumer Buying Behaviour, Data was collected through a structured questionnaire The survey questionnaire, designed with precision to gauge the impact of social media on purchasing decisions, delves into various aspects such as brand following, influencer recommendations, preferred platforms for shopping, trust in user-generated content, motivation for purchase, engagement frequency, and more, This study aims to investigate the impact of social media marketing on consumer purchase intention in the UK’s retail industry, The study discovered that online word-of This document appears to be a project report on studying the impact of social media marketing on consumer buying behavior, Jun 16, 2020 · Social Media, Consume r, Consumer Behaviour, Marketing, Con sumer Decision Process, Purchase, Online sites, Sony Varghese and others published Impact of Social Media on Consumer Buying Behavior | Find, read and cite all the research you need on ResearchGate Jul 21, 2021 · The findings also found that brand image plays a positive significant mediator role between social media marketing and consumer buying decision, The researchers asked questions to the respondents through online questionnaire to determine if there Social Media Marketing (SMM) significantly influences Consumer Buying Decision Making (CBDM) with a correlation coefficient of 30, It is a quantitative research based primary data collected through structured close ended questionnaire, distributed online, The random selection provided a structured questionnaire to 200 participants, and 113 replies were deemed appropriate for the research, Examines the increasing role of influencers in shaping consumer preferences and purchase decisions, This method will aid marketers in understanding the as-pects that influence consumers' purchasing decisions, The widespread of social media on a large scale and the introduction of social business technologies have significantly altered in the manner in which consumers acquire information, communicate In this advertising world, social media marketing is the most effective strategy, This study underscores the significant impact of social media, revealing that a staggering 70% of consumers are swayed by its influence when making purchasing choices, with 54% meticulously researching products on these platforms before making a purchase Social Media Increasing focus on global development and the expansive use of technology in marketing, advertising and promotion have led to shifts in the way in which companies focus on consumers, Apr 18, 2024 · A Study of Social Media Influencers and Impact on Consumer Buying Behaviour in the United Kingdom, This research seeks to elucidate the role of social media in influencing consumer buying behavior within Pune City, India, The primary goal of this study is to identify the component that results in consumer purchase decisions on social media, as well as to analyse the impact of respondents' demographic variables on purchasing decisions via social media, Sep 1, 2022 · Keeping this in view, the current paper aims to develop and validate a scale to understand the impact of online reviews on consumer purchase decisions, This comprehensive study examines the impact of social media influencers on purchase intentions across industries, exploring the effectiveness of influencer marketing strategies and their implications for consumer behavior, At the same time, advertising and promotion often focus on the psychological, emotional, and social factors influencing consumer behaviors, elements that must be incorporated into technology-based, The purpose of this study was to examine the impact of brand awareness and social media content marketing on the consumer purchase decision, Fashion products are preferred by 65% of respondents for online shopping via Social Media, Social media marketing is fundamentally different from traditional mass media strategies, Mar 10, 2021 · PDF | On Mar 10, 2021, Mr, The results underline the importance of platform credibility and usability on consumer trust and reliance in reviews as input in the decision-making process, In the contemporary globalised marketing using social media, this role is The study adopted the "social media influencer questionnaire" developed by Xin Jean Lim, It examines the impact of social media on consumer buying behavior in Gwalior, India, Results show that Social Media usage influences consumer satisfaction in the stages of information search and alternative evaluation with satisfaction getting amplified as the consumer moves along the process towards the final purchase decision and post-purchase evaluation, Key determinants of buying interest include attention, interaction, communication, and ease of access, The web platform is a new method for developing the business, The aim of this study is to investigate and determine the key factors guiding customer attitudes towards social media influencers, and, on that basis, to explore their effects on purchase intentions regarding advertised Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing decisions and brand loyalty, The data for this research was collected through an We can conclude that the consumer’s purchasing decision are significantly affected by social media marketing strategies; thus, consumers are more affected by advertising on social media, leading to increasing demand in specific products, Jul 5, 2021 · In this study, empirical research was conducted, Apr 17, 2023 · The objective of the study is to assess the impact of eWOM (Online Consumer Reviews) on consumers' buying decision of electronic products, The objective of this research was to explore how social media influence on purchasing decision of The analysis results indicate that social interaction ties have significant positive effects on social impact transfer factors and trust in online vendor, whereas they do not directly influence visit intention, Sep 29, 2024 · Analyzing the 135 responses allowed us to conclude that social networks are relevant in consumers’ purchase decision process, 0, which facilitated a unidirectional flow of information, the evolution of Web 2, The main purpose of the present research work is to analyze the influence of social media on Impulse Buying Behavior (IBB) among customers in Saudi Arabia, By analyzing responses from a structured questionnaire distributed among Afghan social The research highlights the intertwined nature of consumer decision-making in relation to involvement on social media platforms, advertising, and the impact of influential individuals, 9%, Apr 1, 2021 · Shape consumer in making a purchase decision Figure 4, Mar 24, 2025 · Conclusions: The study examined the impact of e-marketing on consumer purchasing behavior through questionnaire analysis, We want to understand the impact of influencers on consumers, which will be help The impact of social media influencers on consumer behaviour: A literature review, Electronic word of mouth (E-WOM) has very significant impact on purchasing decision of buyers, product awareness, connecting business and marketing, Abstract: With the rapid development and popularity of social media, social media advertising has become an indispensable part of enterprise marketing strategy, Apr 8, 2024 · Abstract This study aimed to measure the impact of social media marketing on the consumer purchasing process in the restaurant industry of Dhaka city, Jan 1, 2022 · The result shows that consumer product feedback, celebrities’ traffic, social media influencers’ traffic, and brand promotion have positive impact on consumers’ purchase intention, The goal of the research is to find out the impact of Social media on consumer buying behaviour in urban areas, This research paper delves into how social media marketing (SMM) strategies influence consumer purchasing decisions, The method used in this study is quantitative research, which collects data from 156 respondents through questionnaire method, and processes and analyzes the data using descriptive statistical analysis, correlation analysis, and linear analysis methods to explore in detail the influence of social media advertisements on consumers' purchasing behaviors, Impact of Social Media Marketing on Consumer Buying Behaviour: An Empirical Study, , Consumer purchasing decisions are influenced by informativeness, convenience, and social media May 29, 2015 · Brand awareness, website traffic and fan engagement are a good start, but they don’t cover what makes social media marketing important, The hypothesis is that there is a significant relationship between social media channels and consumer buying behavior, Social media has quickly become one of today‘s most popular youth outlets, The The research conclusions of this article have certain reference value for the healthy development of social media, the correct implementation of consumer purchasing decisions, and the effective play of government supervision, The survey covers a wide range of questions discussing the different social media platforms, how often they engage on them, and how often they click and engage with advertisements and influencers, Utilizing insights gleaned from an online questionnaire survey of 210 social media users, the study centres on two pivotal independent variables: the perception of influencers and their Abstract: The goal of this paper is to research empirically the role of social media in consumers’ decision-making process for complex purchases – those characterised by significant brand differences, high consumer involvement and risk, and which are expensive and infrequent, The researcher aims to understand how the public perceives advertisements and the influence of social media influencers on consumer behavior in Davao City, Philippines, It focused on understanding the influence of digital marketing, particularly social media, on consumer decisions, identifying popular online products, and exploring how these factors shape purchasing choices, ABSTRACT Social media has fully changed how companies connect with guests in the digital age, creating both possibilities and difficulties for marketers, It was submitted by Adesh Janardan Jadhav to K, These questions are organized across five stages of the customer journey: awareness, consideration, purchase, usage Apr 12, 2024 · We delve into the psychology behind social media marketing, examining how factors like social influence, emotional appeals, and cognitive biases impact consumers' decision-making processes, Social media influencers are those individuals who shape consumers’ perceptions regarding a brand or product through photos, videos and other updates on social media platforms, Keywords: Purchase Decision, Impact, Consumer Behavior, Social Media, The methodology describes how primary data will be collected through an online questionnaire and analyzed, Oman has 53 million active Social Media users, but online purchasing remains low at 3, How social media usage influences users’ purchase intention on social commerce websites still deserves more scholarly attention and this seems particularly important when social commerce transcends borders and countries, This research underscores the significant impact that social media influencers have on consumer behaviour, particularly within the skincare industry, The study was conducted in Saudi Arabia, Social media are those applications generated through Dec 21, 2020 · Abstract A new digital marketing tool that has emerged today is that of social media influencer marketing, Nov 22, 2021 · The aim of this study was to determine the features of social media advertisements that influence consumer perception and their effect on purchase intention, The process of posting or reposting product information on social media is known as viral marketing, ABSTRACTS Social media has put impact on consumer’s decision journey, Results were drawn based on 121 responses using factor analysis, ANOVA and Sep 15, 2024 · The study entails how social media usage and parasocial relationships with social media influencers impact the audience’s purchases as a consumer, By using a quantitative research approach, they conducted a questionnaire survey using a snowball sampling method, involving 156 respondents, mainly cyber-consumers aged 17 and above, Aug 8, 2024 · This paper explores the mechanism of social media's influence on consumer purchase decisions, 3)56 This study analysed the consumer buying decision method and information flows between people in social media, ABSTRACT: The exponential expansion of social media platforms has brought about a significant transformation in how consumers interact with businesses and make purchasing decisions, Abstract: The study the impact of social media on consumer buying decision-making process, it was designed to adjudicate if social media has an impact on consumer preferences in buying, thus this study was conducted to the students, faculty and staff of De La Salle University - Dasmarinas, In the digital period by examining the effect of social media advertising on consumer copping opinions, Jan 1, 2019 · From the result, social media advertisement was found to be positively related to online consumer buying behaviour with (R 2) of 0, The research paper highlights that social media influencers significantly shape consumer purchasing decisions on platforms like Instagram, as their content strategies and engagement metrics directly affect consumer preferences and online buying behaviour, establishing a crucial relationship between brands, influencers, and consumers, International Journal of Advanced Science and Technology, 29 (11s), 975 - 984 The study systematically reviews 73 journals on social media's influence on buying interest and decisions, E-word of mouth, social community, and social advertising are key dimensions of SMM affecting CBDM, Researchers state, “For an effective platform, the Sep 19, 2021 · There is plenty of research or study about the relationship between online networks and consumer purchasing decisions: about 71% of customer buying decisions have been influenced by social media (Aleh, 2020), May 19, 2020 · This paper aims to investigate the impacts of social media on the Pakistani consumers' buying behavior, which could be reflected in either complex buying, variety seeking, dissonance reducing or habitual buying, However, although some e-commerce sites have started to link themselves to social media to enhance user interactions, previous studies of social media and service management have shed little light on the effects of social media on Jun 6, 2020 · The aim of this paper is to study the impact of social media marketing on consumer buying behaviour, The study's sample consisted of 400 respondents (180 men, 150 women Dec 31, 2016 · Given the rapid growth of social media, it is important to understand the effects of social media on consumers’ purchase decisions in the e-commerce environment, The data for this research was collected through an online questionnaire, It includes sections like introduction, literature review, theoretical framework, data analysis and interpretation, findings and conclusion, Credibility of influencers is critical for shaping consumer attitudes and behaviors, The impact of social media influencers on consumer buying intention towards vegan products in the cosmetic industry has become a significant research area in recent years, In this way Social media marketing definitely takes the benefit of Social networking, increasing the brand awareness, brand value and to increase the customer reach, Online Insiders constitute 48% of participants, influencing repurchase decisions significantly, Instead of television stations, social media becomes the primary source of entertainment for the public, The rise of social media has transformed the way consumers Nov 2, 2024 · Social media has revolutionized how people share, consume, and market content, It is an organised questionnaire designed to assess and analyse the effectiveness of social media influencers connected to consumers' purchase intention, This study is an attempt to identify their role and describe their impact on consumer buying decision, The research Jul 12, 2014 · Social media introduced a new, complex and uncontrollable element in consumer behavior presenting a new challenge both to the academia and the marketers, This study intends to explore the impact consumer behaviour, The social media post related to product information gives opportunities to social media users to make effective purchase decisions based on the quality and reliability of the information, The social media aspects looks at the inspirations and satisfaction consumers get by employing uses and gratification theory to understand how social media becomes a forbearer of brand equity and how that eventually affect consumers’ decision to effect purchase, It indicates that better and more accurate the information used in social media marketing stimulate the buying behavior of the consumers, People are attending, processing and selecting the information on social media before making purchase decision about products /services, This information is leveraged by the consumer when conducting external search for his consumption decisions, Through literature review, questionnaire survey and data analysis, this paper in-depth studies the characteristics of social media Nov 27, 2025 · Data were collected through a structured questionnaire administered via online forms, designed to gather relevant information on social media usage patterns and their influence on consumer buying decisions, Influencer marketing significantly shapes Generation Z's purchasing decisions, particularly in social media contexts, ABSTRACT The purpose of this study is to determine the impact of social media marketing on consumer purchasing decisions for Indonesian rail transportation service users who operate in a monopoly market, 525, and consumers' objective and subjective knowledge moderates Accordingly, social media communication is extremely important in shaping the consumers decision-making process, resulting in positive perceptions and consequently higher purchase intentions (Shareef et al, one from friends and online contacts in social media, Abstract – In the digital era, social media has transformed the way business interacts with consumers, The literature review of recent study up to 2024 reveals several key insights, influencers who are perceived as credible and authentic are highly effective in shaping consumer preferences, Mar 24, 2025 · Results: The study aimed to explore the impact of e-marketing on consumer purchase behavior using data gathered from a questionnaire analysis, This study consists of 105 respondents of varied age group to understand whether social media marketing has an impact on purchase decision making, This procedure is influenced by multiple aspects that change with the change in technology, environment, consumer perception, and consumer preferences, Abstract, Oct 1, 2023 · The findings of the study suggested that Social Media Advertising (SMA) significantly influenced Impulse Buying Intention (IBI), but no effect was reported by the Social Media Community (SMC) on Impulse Buying Intention (IBI), This thesis aims to help us to understand the impact of social media influencers on purchase decisions and how it affects con-sumer behavior, Studies conducted on social media and its The impact of Insta famous celebrities on consumer buying behavior with focus on the Indian customers and their purchase intention based on source credibility through social media advertising is not completely studied (Hermand et al, Jan 25, 2019 · PDF | conducted questionnaire survey of various consumers to find our the impact of social media on buying behaviour of consumer | Find, read and cite all the research you need on ResearchGate The purpose of this study was to examine the impact of brand awareness and social media content marketing on the consumer purchase decision, Read on this blog which has 50 consumer behaviour survey questions that help you uncover why customers choose your products, what influences their decisions, and how they use your offerings, This research seeks to examine the intricate interplay between social media influencers and consumer behaviour, elucidating the underlying drivers of purchasing choices in the contemporary digital landscape, ,) are the components that drive consumers during decision making process, M, Abstract: The emergence of social media marketing has drastically altered how businesses impact their consumer’s buying behaviour and decisions, No doubt, now the consumers and the businesses are more connected than ever with each other for the very first time It is vital to identify the most salient elements of social media advertisements that influence how consumers see them, For this analysis, information obtained from a previous bibliometr It is evident that social media (YouTube, Blogs, Radio, TV, Facebook, Twitter, Instagram, etc, Nov 25, 2023 · Additionally, the research investigates how social media affects consumer decision-making processes when selecting and engaging with online entertainment platforms, The total number of respondents for Consumer purchase decision is influenced by social media through group communication, Jul 31, 2021 · The main objective of this study is to understand the impact of social media in Islam on consumer buying behavior, The study identifies that 70% of consumers use Social Media for purchase decisions, The study involved a quantitative analysis of 50 respondents using structured questionnaires, The report includes an introduction, literature review on consumer decision making and social media, research methodology using a questionnaire, data collection and analysis, and conclusions, Entrepreneurs need to know how their loyal and prospective customers feel, think and how do they decide on purchasing certain products and services, Nov 1, 2024 · This study aims to analyze the impact of social media on pre‑purchase decision‑making among both current and future professionals, Lastly, examine emotional responses that might sway consumer decisions, such as nostalgia or a desire for status, The research aimed to study the impact of social media marketing on consumer buying decision in durable goods (electronic products) and make the suggestion to the stake holders for Jul 10, 2024 · This study investigates the impact of social media marketing on consumer buying behavior in Afghanistan, Sep 19, 2025 · 60 Seconds Summary: Understanding consumer behavior is essential for business success, These influencers leverage their expertise, user-generated content, and interactive This paper focuses on usage of social media and its influence on consumer satisfaction at various stages of information search and alternative evaluation, with satisfaction getting amplified as the consumer moves along the process towards the final purchase decision and post-purchase evaluation, This study aims to provide an empirical analysis of the impact social media communication has on brand equity and purchase intention using linear regression, Sep 22, 2022 · The results show that social media has a greater impact on the information and evaluation stages of alternatives than at other stages of the purchasing decision-making process, However, only few studies have explored the influence of social media content on decision making act during the consumption process, it hence needs further Jan 1, 2021 · The research results showed that social media advertising has a significant positive effect on purchase intention of 41, The study surveyed 100 respondents aged 18-25 in Hyderabad to analyze influencer impact, Journal of Retailing and Consumer Services, 46, 101-113, It implies that an increase in security on social media stimulate the buying behavior of the consumers, It includes sections on introduction, objectives, literature review covering consumer behavior and decision processes, types of social media, and social media and marketing, Instead of celebrities, social media influencers become the icons and stars capable of altering their followers' behavior and influencing their consumer behavior, A hypothesis test rejected H0, confirming SMM's positive impact on In conclusion, this study effectively demonstrates the notable impact of social media on consumer buying behavior, highlighting its essential role in shaping purchasing decisions in the digital age, Before conducting the analysis, a systematic literature review has been carried out in order to Jul 30, 2019 · The purpose of this study was to examine the impact of brand awareness and social media content marketing on the consumer purchase decision, influence consumer decision to purchase that specified product and thus come under this domain, An online survey analyzed consumer opinions about the various platforms and review mechanisms and the impact of those on consumer buying behavior, Social media commitment plays a crucial role in increasing social impact transfer factors and e-commerce outcomes, The rapid Oct 31, 2020 · Social media pages, online group forums, etc, The results of this study can be used b However, analyzing the influence of social networking sites on Impulse Buying Behavior (IBB) among customers is challenging for businesses and significant for their sustainability in the market, This thesis examines prevalent social media platforms and recent trends in social media marketing, It determined that people are heavily affected by social media when deciding on purchasing, The purpose of this study is to determine the factors that influence how social media advertisements are perceived and their effect on customer purchase intent, In the contemporary globalised markets opinion leaders play a vital role in the process of the purchasing decision-making of consumers, Agrawal College to fulfill the requirements of a Bachelor of Management Studies Abstract The conceptual background of the influence of social media influencers on consumer decision-making and brand loyalty in online shopping is grounded in theories of social influence, Highlighting the influence and authority of credible and trustworthy influencers within clearly defined reference groups, The text aims to analyze consumer The purpose of this article is to investigate the social media's influence on customer purchase decisions,